| Presale Central’s Ticket Buying and Selling Guide - | | | | you can buy tickets for way cheaper than other |
| Visit us at presalecentral.net! | | | | places. But, Craigslist is not a very safe place to buy |
| In this FREE guide you will learn a lot about buying and | | | | tickets from. It should only be used if you need tickets |
| selling tickets. It is very easy to read and to understand. | | | | for an event that is less than a week away. |
| This guide is perfect for fans, ticket sellers, and people | | | | So, let's review this chapter. First, try to buy tickets |
| interested in becoming ticket sellers! Fans will learn | | | | from Ticketmaster. If you couldn't get any tickets, try |
| how to get good tickets without paying a premium. | | | | looking on eBay and Stubhub. If they are too |
| Ticket sellers will learn how to get good tickets and | | | | expensive wait a few days or weeks. And finally, only |
| how to maximize their profits. And people interested in | | | | use Craigslist as a last resort. |
| becoming ticket brokers will learn how to properly buy | | | | Part 2: Selling Tickets |
| and sell tickets. Enjoy! | | | | Chapter 1: Determining profitability |
| Table of Contents: | | | | You just bought a pair of amazing tickets for a popular |
| Part 1: Buying Tickets | | | | event. You are positive that you are going to make a |
| - Chapter 1: How to prepare for a ticket sale | | | | lot of money off the tickets. The artist is popular, the |
| - Chapter 2: Presales and public sales | | | | seats are in row 5, what else do you need to make a |
| - Chapter 3: Where to buy tickets | | | | profit? Well, the most important part of selling tickets is |
| Part 2: Selling Tickets | | | | making a profit. And you won't make a profit if you |
| - Chapter 1: Before you sell tickets | | | | buy tickets to an unprofitable event. You have to |
| - Chapter 2: When to sell tickets | | | | consider a lot of different things to determine if an |
| - Chapter 3: Where to sell tickets | | | | event is profitable. You should consider: the event |
| Part 1: Buying Tickets | | | | venue, city, event date, artist popularity, and much |
| Chapter 1: How to prepare for a ticket sale | | | | more. Most new ticket sellers lose a lot of money by |
| Fans and ticket brokers both want to get good seats | | | | making this mistake. A good way to see if your tickets |
| when they are searching for tickets for an event. But | | | | will make you a profit is to search for the event on |
| in order to do this, you must be well prepared before | | | | eBay and Stubhub and compare the ticket prices of |
| the ticket sale begins. In this section, we will discuss | | | | similar tickets to your own. Also, make sure to browse |
| how to prepare for a ticket sale. If you are well | | | | through completed eBay auctions to predict your |
| prepared for a ticket sale, you will probably get better | | | | profits. You can do this by going to eBay.com, |
| tickets than if you aren't. | | | | Advanced Search, type in the event and venue name |
| I always prepare before each ticket sale I want to buy | | | | and check mark "Completed listings only". You can |
| tickets for. In May, 2007 I was well prepared for the | | | | also browse through Stubhub completed sales by |
| presale of the KROQ concert. My preparation paid off | | | | making a listing and then going to your Account page, |
| big time. I got 1 ticket in the front center section in the | | | | and then your Active Listings, and then click on the |
| 1st row. It cost me $90 and I sold it on eBay for $600. | | | | money sign button next to the listing. It will show you |
| So, this shows that preparation does pay off, along | | | | recent completed sales. If you know you will lose |
| with luck of course! | | | | money, try canceling your tickets early on. |
| Below are 5 important things you should do before a | | | | How to cancel the tickets ordered through |
| ticket sale in order to properly prepare for it: | | | | Ticketmaster: |
| | | | First, go to and click on Help. |
| 1. Be at a computer 5 to 10 minutes before the ticket | | | | Next, click on Contact Us in the Customer Service |
| sale. Go to the event page. Now, log in to your | | | | section. |
| Ticketmaster account to avoid having to do it while | | | | Find your local phone number and call it. |
| purchasing tickets. | | | | Press 1 for English, then press 2 for existing orders. |
| 2. Download Broker 2.0 by going to This is an amazing | | | | Next press, 3, 2, 2, 1, waiting about 2-5 seconds |
| browser which is made just for buying tickets. Or you | | | | between each number. |
| can also use 2 different internet browsers, like Internet | | | | When someone gets on the line again, tell the |
| Explorer and Mozilla Firefox. Make sure to only search | | | | representative a made up story that explains why you |
| for one event at a time in each browser, or else it will | | | | need your tickets to be canceled. For example, you |
| mess up. | | | | can say that you bought the tickets for the wrong |
| 3. If the ticket sale is a presale, make sure you have | | | | venue and you realized this last night when you |
| the presale password. Highlight the password with | | | | checked your e-mail, but it was too late to call them. |
| your mouse icon and press Ctrl + C to copy the | | | | Ask them nicely if they can do something to help you |
| password. Then, when it starts, click in the password | | | | fix this problem. They will almost always give you a |
| box and press Ctrl + V to paste it in the box. | | | | refund if you give them a good reason. |
| 4. Synchronize your computer clock by right clicking on | | | | Event Experts is a very good website which will help |
| your clock and select "Date/Time Properties". Next, | | | | you decrease your losses and increase your profits by |
| click on Internet Time and press Update Now. Start | | | | advising you of the profitability of events. Experienced |
| refreshing the event page 5 seconds before the event | | | | ticket brokers post predictions for many events going |
| goes on sale by pressing F5. Keep on doing it every 3 | | | | on sale each day. The predictions usually tell you if the |
| seconds until you are able to search for tickets. | | | | event will be profitable and which section to buy |
| 5. DO NOT refresh excessively on a Ticketmaster | | | | tickets from. Event Experts has 1 month trials of their |
| page. If you refresh too many times, your IP address | | | | website membership listed on eBay for about $7 for |
| will be blocked from going to Ticketmaster for up to | | | | the first month. Try it out! |
| 24 hours. The only way around this block is to use a | | | | Chapter 2: When to sell tickets |
| proxy. Below is a good proxy list website: | | | | You just finished buying a pair of tickets that you want |
| Chapter 2: Presales and public sales | | | | to resell. Now you need to decide when you are going |
| Presales - A presale for an event occurs before the | | | | to sell your tickets. Timing is a very important factor |
| public sale. They are good because there are less | | | | which helps determine your profits. You don't want to |
| people trying to search for tickets because of the | | | | wait too long to sell your tickets. Prices go down and |
| password required to participate. So, you will have a | | | | people lose interest after a few weeks of the public |
| better chance of getting good seats than during the | | | | sale. So, selling early is very important if you want |
| public sale. This isn't always true for all events. The bad | | | | higher profits. |
| thing about them is that there are a lot less tickets | | | | If you are sure you will make a profit with your tickets, |
| available to be sold and you need a password to | | | | you can start a 7 day eBay fixed price auction for the |
| participate. Generally, about 10% of the seats are | | | | tickets the same day you bought them. You usually |
| available. So, you won't have access to all the seats | | | | make greater profits with fixed price auctions, but they |
| available for the event and you'll need a password to | | | | are riskier because they usually take longer to sell. |
| participate. Presale passwords are usually sold for $2 | | | | Also, make sure to list your tickets on Stubhub as well |
| to $10 on eBay and on websites, but the ones on our | | | | to increase your chances of selling them early. Make |
| website are FREE! And, you might not even get | | | | sure to price them according to demand and similar |
| tickets because of the limited availability of seats. | | | | ticket listings to improve your chances of selling them. |
| Public Sales - A public sale for an event is when | | | | If you are unsure if your tickets will make a profit, first |
| everyone can buy tickets without a password. Public | | | | look at other auctions for tickets for the same event. If |
| sales are good because the majority of the seats for | | | | most of the auctions that are about to finish will make |
| the event are available and because you don't need a | | | | a profit, you can predict that your tickets will too. But |
| password. So, you will access to most of the seats | | | | just to be safe, start a 1 day auction for the tickets the |
| for the event without needing a password. The bad | | | | same day. This will put pressure on buyers to bid early, |
| thing about public sales is that anyone can participate in | | | | so you will know before the auction end if you will |
| them. So, there will be a lot of demand for seats. | | | | make money. If the bids haven't increased enough to |
| I suggest you try searching for tickets during the | | | | make a profit, cancel your auction and try to cancel |
| presale, and if you don't get tickets or want to try | | | | the tickets by doing the steps above. |
| again, try the public sale too. | | | | Chapter 3: Where to sell ticketseBay |
| Chapter 3: Where to buy tickets | | | | Pros |
| Ticketmaster - Ticketmaster is the first place you | | | | • It is the largest point of resale for tickets, so there |
| should try to buy tickets from. You can get good | | | | will be a lot of potential buyers. |
| tickets at face value, without paying a premium. Try | | | | • It is the fastest way to sell tickets and liquidate |
| searching for tickets during presales and public sales to | | | | your inventory. |
| see what you can get. If it says that there are no | | | | • You only need a Paypal account to sell tickets. |
| seats left, don't worry. They never releases all of an | | | | Cons |
| event's seats at once. So, keep on searching for | | | | • Since listings are auction-style, you must relist your |
| tickets for about 5 to 20 minutes. You can still get | | | | tickets if they don't sell. |
| good and even better after the public sale. So, if you | | | | • Competitive sellers may cause lower profits. |
| couldn't get any seats at first, try again in a few | | | | • You have to resolve all problems with buyers. |
| minutes or a few hours. They randomly release tickets | | | | • Non-paying bidders. |
| before an event, so also try searching days after an | | | | • Fraudulent chargebacks. |
| event goes onsale.eBay - You should first try buying | | | | Stubhub |
| tickets from Ticketmaster before paying a premium | | | | Pros |
| for tickets on eBay. eBay is a website that has | | | | • It's free to list your tickets |
| thousands of different ticket auctions for almost all | | | | • Shipping is very easy for sellers |
| events. If you couldn't get any tickets through | | | | • Stubhub deals with ALL customer problems |
| Ticketmaster, this is the best place to go. But, you | | | | • Not auction-style listings like eBay, so your tickets |
| have to realize that ticket sellers won't pay to list their | | | | can be listed until the week of the show |
| tickets and not make any money. So, most ticket | | | | Cons |
| auctions on eBay will end at more than the tickets' | | | | Huge fees (15%) |
| actual cost. Also, since there are so many ticket | | | | TicketNetwork |
| auctions, sellers usually start the bidding low due to | | | | Pros |
| competition. This means that you may be able to get | | | | • Lower fees than eBay and Stubhub. |
| good tickets at around face value if the competition | | | | • Tickets sell at higher prices. |
| gets tight and sellers start dropping their prices. This | | | | • TicketNetwork has software to completely |
| usually occurs for less profitable events and for | | | | manage your ticket inventory. |
| events that are a few weeks away. So, if you wait | | | | • The TicketBoard allows you to get tickets at |
| until a few weeks before the event, you might get | | | | wholesale prices from other brokers. |
| good tickets around or below face value! Almost all | | | | Cons |
| sellers accept Paypal, which is a very securepayment | | | | • You need to be available during business hours so |
| method for both buyers and sellers. So, if you have a | | | | other brokers can purchase your tickets. |
| problem with an order, you can make a dispute | | | | • You need a merchant account so you can |
| through Paypal. Also, make sure to check the buyer | | | | process credit card. |
| feedback of ticket sellers you want to buy from | | | | • You have to pay a yearly fee and you need a |
| before you buy from them. | | | | fax machine. |
| Stubhub - Stubhub is a website where ticket sellers list | | | | Craigslist |
| their tickets for sale and then buyers search for them | | | | Pros |
| and then buy them. It is also a good place to check out | | | | • You can sell tickets for local concerts even if the |
| if you couldn't get any tickets through Ticketmaster. | | | | concert is less than a week away. |
| Unlike eBay, They have a toll free phone number for | | | | Cons |
| sales and support, and tickets are sold at a fixed price | | | | • Most people don't follow through on an agreement |
| with no auction. It is very secure for buyers because | | | | to meet up locally to complete a transaction |
| they are protected by a very good guarantee. Sellers | | | | • It is very risky and you will likely take a loss. |
| list tickets for less than face value a lot more often | | | | I recommend new sellers with low inventory use eBay |
| and often quicker than on eBay. So, if you can't find | | | | and Stubhub together. And I recommend that |
| cheap enough tickets on eBay, try looking on Stubhub. | | | | experienced sellers with a lot of inventory use |
| Craigslist - Craigslist is a website where people post | | | | TicketNetwork on their website. |
| classified ads locally. People that post tickets for sale | | | | If you follow the guidelines in this guide and take them |
| on Craigslist will usually sell for below face value, | | | | into action, you will succeed! |
| especially if the event is less than a week away. So, | | | | |
